Most marketing teams optimize individual channels. I optimize the synergy between them.

 

To me, brand, performance, and CRM aren’t like a mixing console with separate controls, but rather a system that either works together or doesn’t work at all.

 

At Swisscard, I directly translated brand investments into increased conversions. At Disney, I used earned media as a performance channel. This isn’t just a method I describe—it’s one I’ve proven.

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• Brand Management

• CI/CD Performance

• Conversion

• Team Leadership and Agency Management

• eCommerce and CRM

• Integrated Marketing B2C and B2B