I connect what most teams keep apart.

 

Brand, performance and CRM are not separate dials on a mixing desk. They are one system that either drives growth together, or fails alone.

 

At Swisscard, I turned brand investment into measurable conversion growth. At Disney, I turned earned media into a real performance channel with zero extra budget.

 

I do this across B2B and B2C, in regulated and consumer markets alike.

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My experience includes:
→ Consumer Brands (B2C)
→ Business Brands (B2B)
→ Financial Services
→ Corporate Partnerships
→ Technology
→ D2C and eCommerce