Key Achievements

The numbers don't lie. Here are five examples of how I turn brand, performance and CRM into measurable growth, across B2B and B2C.

Portfolio-Transformation

(B2B & B2C, Marketing Communications, CRM)

SWISS Miles & More had gone more than a decade without a strategic realignment.

I repositioned the portfolio from a pure travel card to an everyday payment method.

Increased the first-use rate among new customers from ~35% to ~55%.
Increased the monthly conversion rate by up to 15%.

More media services

(Media Planning, Budget Management, Performance Marketing)

By making the advertising materials more dynamic and introducing a modular system, the budget allocation was shifted from 60% to 70% toward media. Costs remained the same, reach increased, and conversion targets were met.

Earned Media

(PR, Partnerships, Brand)

Generated up to CHF 100,000 in earned media value through local partnerships. Marvel films attracted up to 15% more moviegoers than in Germany and Austria, on a proportional basis. Achieved this reach without additional budget.

e-commerce revenue

(Performance Marketing, Google Ads, eCommerce)

Completely rebuilt the Google Ads campaign for Cape Wine Selection. Achieved a ROAS of up to 500% on a small budget. Increased monthly revenue by up to 20%.

Online brand advertising has proven effective

(Digital-First Strategy, Media Planning)

L'Oréal Paris has successfully adopted online video as its primary channel. Two weeks, no traditional advertising, and a 40% increase in sales. The share of online advertising has been permanently increased from 5% to 20%.