Jiri Kral | Marketing Lead
for Growth, Brand, Strategy & Perfomance
Career
Senior Marketing Manager & eCommerce
Cape Wine Selection SA | 09.2025 - 04.2026 | FMCG, eCommerce, Retail, Trade
Fixed-term contract
I joined a company that had a digital project but no strategy behind it. Within a few months, I established the strategic and operational marketing foundation: brand, CRM, e-commerce, performance marketing, and communication guidelines. The result: a 20% increase in revenue, a clear brand profile, and structures that will sustain the business long after my tenure.
Built and launched the Shopify+ platform from scratch Developed brand strategy and CI/CD guidelines for the 30th anniversary Set up Google Ads, achieving ROAS of up to 500%
Image: Wine bottles, South African landscape, or shop interface
Senior Marketing Manager
Swisscard AECS GmbH | 04.2019 - 07.2025 | Finanzsektor, Credit Cards, FMCG
Nach über einem Jahrzehnt ohne strategische Neuausrichtung übernahm ich die vollständige Transformation des Portfolios. Ich führte neun interdisziplinäre Spezialisten durch diesen Wandel, steigerte die Erstnutzungsrate neuer Kunden von 35 % auf 55 % und erhöhte die monatliche Konversionsrate um bis zu 15 %, ohne den laufenden Betrieb zu gefährden.
Portfolio neu positioniert: von Reisekarte zu alltäglichem Zahlungsmittel 9-köpfiges interdisziplinäres Team aufgebaut und geführt CI/CD neu entwickelt und über alle Kanäle durchgesetzt
Senior Marketing Manager
The Walt Disney Company Switzerland GmbH | 01.2013 - 04.2018 | Media, Entertainment, FMCG
The Swiss market offers a smaller budget, less reach, and higher prices than neighboring countries. Nevertheless, using local resources, targeted partnerships, and a clear franchise strategy, I achieved more than the international team had expected.
Developed a digital-first strategy for Marvel Switzerland, resulting in up to 15% more moviegoers; generated up to CHF 100,000 in earned media value through local partnerships; grew the Facebook page to over 250,000 active followers