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Jiri Kral | Marketing Lead
for Growth, Brand, Strategy & Perfomance
Skills
Strategic & Leadership Core
Markenstrategie & Positionierung, Performance-Marketing-Strategie, Go-to-Market-Strategie, Marketingkommunikation, integriertes und Omnichannel-Marketing, CRM-Strategie & Kundenlebenszyklus, B2B- und B2C-Marketing, Budgetmanagement und Gewinn- und Verlustbeteiligung.
Leadership & Ways of Working
Teamführung, funktionsübergreifende Führung, Stakeholder-Management, Agenturmanagement, strukturierter und lösungsorientierter Arbeitsstil, analytisches Denken, Eigentum und Verantwortlichkeit.
Channel & Execution Skills
Content marketing, social media marketing, email marketing, SEA & SEO, media planning, partner and sponsorship management.
Tools & Technology
eCommerce, CMS
Shopify+, Adobe Commerce (Magento), Drupal, Typo3, Magnolia, Wix
CRM, Marketing Automation
Salesforce CRM, HubSpot, MS dynamics, Mailchimp, Klaviyo, Inxmail
Project management
Monday, Asana, Miro, Figma (Nutzer), MS Office
Creation & Content
Adobe Creative Suite (Photoshop, InDesign), Canva, AI-powered image generation, AI-powered copywriting
Analytics & Advertising
Google Ads, Google Analytics, Social Media Advertising, Adserving (Adform), Hootsuite, Emplifi, Piano, Adobe Analytics, WebTrends, Meta Ads
Languages
German, Czech (native language)
English C2
French B2
Italian (basic knowledge)
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