Jiri Kral | Marketing Lead
for Growth, Brand, Strategy & Perfomance
Open to Work
I manage brand, performance marketing, and CRM as an integrated unit with a clear focus on growth, conversion, and ROI rather than isolated channel optimization. At Swisscard, I increased conversion rates through strategic realignment, and at Disney, I converted reach into performance results without additional budget. I deliver measurable results, take responsibility for budgets, and develop structures that scale over the long term.
What I'm looking for
I'm looking for a role that offers real creative freedom. Thinking strategically, taking a hands-on approach, and owning the results.
I work equally well in B2B and B2C, since I see brand, performance and growth as one integrated system, not separate disciplines.
What I bring to the table:
Brand building and CI/CD in regulated markets and FMCG Measurable performance results with budget responsibility Team leadership and agency management at the senior level Building e-commerce from scratch, CRM, and automation Quick learner, structured approach, ownership.
What companies gain by working with me
Campaigns that convert in the short term and build trust in the long term. Marketing structures that scale because they are designed with a systemic approach. A point of contact who thinks strategically, executes operationally, and takes responsibility for results.
Availability: within 14 days or by arrangement
