Jiri Kral | Marketing Lead
for Growth, Brand, Strategy & Perfomance
Open to Work
I manage brand, performance marketing, and CRM as an integrated unit with a clear focus on growth, conversion, and ROI rather than isolated channel optimization. At Swisscard, I increased conversion rates through strategic realignment, and at Disney, I converted reach into performance results without additional budget. I deliver measurable results, take responsibility for budgets, and develop structures that scale over the long term.
What I'm looking for
I’m looking for a role that offers real creative freedom. Thinking strategically, taking a hands-on approach, and taking ownership of results. B2C preferred, but open to B2B. I view brand, performance, and growth as an integrated system, not as separate disciplines.
What I bring to the table: Brand building and CI/CD in regulated markets and FMCG Measurable performance results with budget responsibility Team leadership and agency management at the senior level Building e-commerce from scratch, CRM, and automation Quick learner, structured approach, ownership
What companies gain by working with me: Campaigns that convert in the short term and build trust in the long term. Marketing structures that scale because they are designed with a systemic approach. A point of contact who thinks strategically, executes operationally, and takes responsibility for results.
Availability: within 14 days or by arrangement
